| Titel | Success in the Bottom of the Pyramid Market in Africa : The Case of Multinational Pharmaceutical Companies / by Philipp von Carlowitz |
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| Person | Carlowitz, Philipp von [Verfasser/in] |
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| Veröffentlichung | Cham : Springer International Publishing, 2020.
Cham : Imprint: Springer, 2020. |
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| Umfang / Format | 1 Online-Ressource (XV, 120 p. 15 illus., 13 illus. in color.) |
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| Ausgabe | 1st ed. 2020. |
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| Sprache | Englisch (Sprache des Textes) |
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| Land | Deutschland |
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| ISBN | 9783030590680
9783030590673 (Druck-Ausgabe)
9783030590673, 9783030590697 (Sekundärausgabe) |
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| Nummer | 174157384X (K10Plus-Nummer) |
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| Weitere Ausgabe | Erscheint auch als Druck-Ausgabe: Success in the bottom of the pyramid market in Africa : the case of multinational pharmaceutical companies / Philipp von Carlowitz. - Cham, Switzerland, [2020] |
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| Schriftenreihe | (SpringerBriefs in Business)
(Springer eBook Collection) |
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| Schlagwörter | Africa—Economic conditions.
International business enterprises.
Sales management.
Pharmacy management.
Globalization.
Markets.
Health care management.
Health services administration.
Multinationales Unternehmen
Pharmaindustrie
Geschäftsmodell
Internationaler Markteintritt
Arzneimittelmarkt
Gesundheitswesen
Subsahara-Afrika |
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| Inhalt | This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model? Findings reveal that there is no ‘one-size-fits-all’ answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusivenessare essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics. |
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